Do you look like my most successful clients? If you have enjoyed the posts on my blog, that's a good sign.
I help training consultants "clone" themselves by recycling and leveraging their knowledge and experience into marketing content that brings more business into their training businesses. I help them use everything from articles to web pages to "give-aways" to white papers to sustain their marketing "conversations" and enhance visibility, to tell their business stories to potential new clients. I help my clients develop their own personal marketing strategies, with the content development and business coaching they need to sustain their efforts.
Quite simply, not every training consultant is a good fit for my services. To ensure that I concentrate my efforts and skills in ways that produce optimal outcomes for my clients, I focus as much as possible on a particular niche:
Established, successful independent training consultants who generate good income, but have to work way too hard to do it!
I work with training consultants who have figured out what they like to do, and are good at it. These are individuals who have a good business story to tell, but who are not sure how to go about it, who need help getting their unique services, products, style, and values in front of their next new client.
Don't Let the Word "Training" Throw You
You may fall into this niche even if you don't have "training" in your company name or your job title. If you use educational or coaching methods to influence employee behavior for your clients, you are a training consultant, at least in terms of the marketing challenge you face. (For more about whether you are in the training business, see the "What You Do" page.)
You can see how you compare to my typical clients by looking at :
- What You Do: Do you help your clients by changing how they, or their employees, work?
- What You Have Done: Have you run a successful training businesses for some time?
- What You Want: Are you looking for better balance between the effort you put in and the revenue you get back?
- What You Need: Have you been trying to get off the marketing roller coaster? Do you need to clone yourself to both deliver services and market those services with the time and resources available?
- How I Help: I create content -- from white papers to articles to "give aways" to web pages to training products -- to build trust among your prospects, recycling your knowledge and experience to make your marketing efforts more efficient, with more impact.
Let's Both Use Our Time Well
Exploring the links above will show you whether your business and mine are a good combination. While many training consultants need professional help in writing, content development, and marketing for training consultants, I am much more likely to be the person you need if you are the kind of person, and business, described in this section.
So explore the links above to see how well we fit together. It if isn't a good fit, you have just saved yourself a lot of time and some expense.
If you do look like one of my typical clients, with the experience and vision to develop an even more successful training consultancy, drop me a line or give me a call (612.978.3050) to discuss where we might start.
